I believe Instagram is the single biggest opportunity for social media marketers this year, next year, and perhaps for years to come.

Can it be true? We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise.

But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.

Why Instagram Is Your Biggest Business Building Opportunity In Years

Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time [Infographic]
by MDG Advertising

A few key takeaways from the infographic:

==> The platform is already massive and it’s growing.

There are 400 million active monthly users (we said active) who are liking photos to the tune of 2.5 billion per day. Over a quarter of the U.S adult population is on Instagram. They’re there and they’re engaged. What more can you ask for?

==> The demographic that uses the platform the most is the money demographic.

Over half of Instagram users are under 29 and 62% are teenagers. One third of U.S teens say it’s the most important social network. If you or your brand is looking to capture the aesthetically-minded youth, there is no platform more crucial for your social strategy than Instagram.

==> It’s got everything marketers need to advertise to their heart’s content.

There are several options for style and targeting, and the highly visual nature of Instagram content is perfect for beauty brands, fitness brands, lifestyle brands, and more to capitalize on the rush to mobile ecommerce.

Want To Learn More About Building Your Business (new or established) With Instagram?

Here’s 3 free videos on how to use Instagram to build your brand, and make more sales with Instagram.