Your welcome email is the way you present yourself to your new customers, and as they say, you don’t get a second chance at a first impression. By following these welcome email best practices, you’ll start your relationship with your new friends off on the right foot and set the tone for a long-term relationship.
Some of the interesting statistics pointed out include:
- Having the word “sale” in the welcome email subject line increases opens by over 23%
- The word “report” in the subject line decreases opens by almost 24%
- Using a real person’s email address instead of no-reply is more persuasive
- Sending the email immediately after the user signs up increases open rate
Here’s the full info-graphic:
More important points to consider:
Your subject line is what your new subscribers will read first; choose your words wisely. “Sale,” for example, has been shown to increase open rates by 23.2%, while “save” only increases open rates by 3.4%. Other words to avoid in your subject line? “Report” and “webinar”; “news”, “bulletin”, and “video” all help your opens and clickthrough rates though.
The time you send the welcome email matters as well, as does who the email is “from.” A real-time welcome email leads to ten times the transaction rate of welcome emails sent in batches, and emails from a generic email address (especially a ‘noreply’ address) make the interaction seem impersonal and prevent your new customer from engaging with your business. Instead, send your message through a SMTP relay and an email address that includes the name of an actual person; for example, ‘Steve@coolbiz.com’ instead of ‘firstname.lastname@example.org’.
Of course, the copy in the content of your email is crucial as well. On one hand, you want to write persuasive copy that will catch the attention of your new customers, but on the other hand, you need to avoid spam trigger words that could send your email to the junk folder. Avoid the following words and styles in your email copy:
- Excessive capital letters and exclamation points
However, try to work in the words “because”, “you”, and “imagine.” “Because” increases compliance with a given request (such as adding your email address to their address book), and “you” and “imagine” work to personalize the email copy and prompt the readers to imagine using a product- thus involving them in your story and encouraging them to purchase.