Did you know I had one of the best selling books about Facebook in 2012 and 2013?
It’s outdated now, so please don’t buy it just yet.
I am preparing an all-new edition for 2016, and Facebook has changed so much
that it will have 90% new contents.
Here’s A Quick View Of Engagement Tactics For 2016 – Click Play Button
Here’s Some Tips Not Covered In The Video –
Please Note – Different Pages Get Different Results
Do Experiments To Discover What’s Best For You
For consumer pages, weekends usually get better engagement and reach.
Saturdays tend to get ~ 20% better reach than weekdays
Sundays tend to get ~30% better reach than weekdays
Evenings Tend To Be Better Than During The Day
You’d think the best time to reach the maximum number of those people is when they’re most active on Facebook.
Actually it’s the opposite because there’s so much activity on Facebook at that time that the competition from other posts massively reduces the organic reach of your post.
The best time to post is most likely to be between 9pm and 11pm in the time zone most of your followers live in. This means Eastern Time for most consumer pages.
The difference in engagement can be quite dramatic with one study showing posting in the 9pm to 11pm time zone doubles the number of shares a post is likely to get.
So combining day and time posting on a Sunday between 9pm and 11pm is likely to get you the highest rate of engagement followed by posting on Saturday between 9pm and 11pm.
Late Night Videos Can Do Very Well
Try scheduling and re-posting a proven viral video at 1, 2, or even 3am Eastern.
This can work really well too!
There’s almost no competition in the newsfeed for any of your fans who are up, and they are probably already watching FB videos.
Also… and this is speculation…. I think FB wants engaging proven material in all your fans newsfeed early in the morning… and so your late night video might also show up in the newsfeeds of your fans that check FB early in the morning… and lots of folks do!
Schedule Your Posts!
Brooke and Brandy Arnold are incredibly good at Facebook and blogging. They have done a spectacular job over at DogingtonPost and CatingtonPost websites and FB pages.
One time about a year ago, they went to a pet convention and could not post regularly, so they sheduled out a week’s worth of posts via the Facebook scheduling function.
Engagement and reach on their pages exploded!
Our speculation is that FB rewards scheduled content… if it is good!
So try sheduling your best memes, links, videos, etc on a regular schedule out for a week or so. No promises, but I think you will be very happy with the results.
When Posting Links To Your Website ….
Always write an enticing into comment about the content you’re linking to.
And always, always have a really great image or photo of the correct size (1200 x 630 pixels) to accompany that link.
Business Insider does a great job of both informing the reader as to the content, and at the same time inducing curiosity in an ethical way to get the click-through.
Hashtags Probably Aren’t Helping…
Including hashtags in your posts may not be all that helpful.
Posts without hashtags get around 34% more interactions than posts with hashtags.
What I have found is that hashtags help a little bit on original videos you post,
but that they hurt all other kinds of Facebook posts.
Post A Question With An Image For The Highest Engagement…
Posts that are words only are basically worthless. Don’t bother. Facebook is all about video and images.
A post that includes a question targeted to followers and an image can get 4 times the engagement rate of just a post with a question.
Posts with just questions outperform every other kind of post with images coming a very close second and the combination of the 2 is a clear huge winner.
Post A Video If You Want The Most Shares…
Different types of posts get different types of interaction. If you want to get your post shared more video comes out number one with images close behind.
Combining videos with a question is also a great idea for engagement.
In fact, I ask questions on 95% of all my facebook posts.
Upload Your Video Directly To Facebook…
It might seem appealing to post the link to a YouTube video but that could be a mistake.
Videos that are uploaded directly to Facebook get over 6 times the engagement level of YouTube videos embedded in your post.
In fact, I am almost certain that Facebook “throttles” Youtube links.
If you want to curate Youtube videos…. embed them on your website, and post the website link to your facebook page. This can work very well, but don’t over-do it.
What About The June 2016 Facebook Changes?
By now, many of you will have read about Facebook’s news feed updates, which were made public today.
These updates are among the most significant for publishers that I’ve seen in a couple of years!
However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value.
- Friends and family posts. “Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook.” Increasingly, those posts will be towards the top of users’ feeds.
- Informative posts. But not just from friends and family. “This could be a post about a current event, a story about your favorite celebrity, a piece of local news, or a recipe,” says the statement.
- Entertaining posts. Again, these posts can come from a range of sources, from friends’ photos to a backstage live video from a famous TV anchor.
With that in mind, here are three things you should be focusing on.
1) ‘Organic’ engagement is the best way to break into the news feed
The first value that Facebook outlines looks to make the news feed a more personable experience for each user.
Stories that are shared directly to a friend’s page or directly to the news feed are more likely to be surfaced.
The idea is that a user may be more inclined to stop and read a story if it’s posted by their friend, rather than a page. For pages that already see healthy levels of ‘organic sharing’ (such as use of share buttons), this won’t be an issue. Other pages will need to think about how important their main Facebook page is in delivering engagements and clicks overall.
Are people finding your content on your site and through friends’ sharing habits, or is overwhelmingly through your main Facebook pages?
2) Look to engagement metrics to help inform strategy
Sites of all types will be familiar with using different analytics to help figure out how their site’s content has performed. Now, engagement analytics can help give publishers more guidance on Facebook, too.
Facebook anticipates that the update “may cause reach and referral traffic to decline for some Pages.” If you’re unsure as to how much of an impact the changes are going to have, careful analysis of your analytics over the next few months will be important. One way of doing this is by figuring out how your total likes and shares are growing over time, with the aim of emulating the successes, and learning from the underachieving posts.
3) Establishing a niche audience becomes even more important
If there’s one thing that the digital media wars have taught us over the last few years, it’s that specialization matters.
That means providing a very high level of expertise in specific areas, or creating must-reads for your target audience.
By listening closely to what your readers connect with each day, there’s a better chance that they’re going to feel inclined to pass your stories on to their wider network.
New Edition Of My Book Fall 2016
What I’m most excited about in the new edition
are the new and effective ways to sell from a high-engagement Facebook page.
But you’ll have to wait for the new edition of the book to come out ….